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BACHELOR OF MARKETING MANAGEMENT BMM PROGRAMME

BA (Hons:)

Duration: 30 Months

Our Bachelor of Marketing Management (BMM) Programme will offer you the opportunity to learn about marketing and prepare you for working in the business world. This programme covers the core marketing skills that are essential in today's work environment. After the completion of the programme, the students are expected to be capable of broadening their career pathways in different Business & Marketing Industries.

Key Facts

Qualification

BTEC Level-5 Higher National Diploma in Business (Marketing), awarded by Pearson, UK

Bachelor of Marketing Management, awarded by University of Bolton (UK)

Intake

Jan/ March/ May/ July/ Sep/ Nov

Duration

30 Months

Type of Programme

Full-Time

Day and Time

Monday to Friday (9:30 am to 1:00 pm or 1:30 pm to 5:00 pm)

Our Bachelor of Marketing Management Programme, will offer you the opportunity to learn about marketing, and prepare you for working in the business world. The course covers the core marketing skills that are essential in today’s work environment. After the completion of the course, the students will be able to broaden their career pathways in different Business & Marketing Industries.

Modules

Year-1

  • Introduction to Advertising and Marketing
  • Business and the Business Environment
  • Marketing Essentials
  • Human Resource Management
  • Management and Operations
  • Management Accounting
  • Managing a Successful Business Project
  • Graphic Design Processes

Year-2

  • Entrepreneurship and Small Business
  • Integrated Marketing Communications
  • Product and Service Development
  • Organizational Behavior
  • Brand Management
  • Digital Marketing
  • Art Direction
  • Research Project

Year-3

  • Principles of Marketing Management
  • Advertising
  • Global Marketing
  • Digital Marketing
  • The Marketing Manager
  • Marketing Research Project

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  Bachelor of Marketing Management (BMM) Programme